Historically John Harvey Kellogg was obsessed with digestion and intestinal flora[1]. The FOBT, used in diagnosing colon cancer has been around since at least the 1960s[2].
[1] https://en.wikipedia.org/wiki/John_Harvey_Kellogg#Battle_Cre...
[1] https://en.wikipedia.org/wiki/John_Harvey_Kellogg#Battle_Cre...
There was an old movie from the 1990s about Kellogg: https://www.battlecreekenquirer.com/story/entertainment/2019...
It’s also confused these days with the more sensitive and specific FIT test. FOBT has no relevance in modern medicine.