There are already things that solve choice, e.g. brands and reviews.
Perhaps I'd understand what you meant with an example? What products are you finding is too varied?
Perhaps I'd understand what you meant with an example? What products are you finding is too varied?
Some brands build a lot of reputation on quality, and then cash it in for higher profits by suddenly switching to low quality (American appliance brands were notorious for this, with a sort of round robin selection on which brand had actual quality behind it for any given year).
Agreed with this, which is essentially why Amazon's e-commerce is probably doomed. Reviews have become unreliable and brands lack consistency on their site (is it fake? is this an officially branded product? who is actually selling me this?)
This is why I've got my bet on Shopify.
> What products are you finding is too varied?
I would argue virtually every category suffers from too much choice: https://en.wikipedia.org/wiki/The_Paradox_of_Choice
The paradox of choice would be mitigated by better trust, and better user interface. These aren't necessarily easy problems to solve, but Amazon should have the resources to solve them, if it only had the will.