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Comment by Ilasky | Hacker News Reader

That’s super interesting! I’ve noticed that I really enjoy the background sounds iPhone has when mixed with music. Helps me focus on house chores like those in the article.

I wonder if this is the reason lofi music has taken off in a big way with the static in the background - (something we’re experimenting with at Double https://doubleapp.xyz)

Edit: also remembered about the Kia instrument that popped up - it’s based on making music with pink noise https://www.kia.com/us/en/movement/our-instrument

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Funny that you mention pink noise. After reading the headline alone, I wondered if pink noise had been considered. I find sometimes brown noise works well, and sometimes pink noise works well, depending on mood. White noise is almost always too harsh for me.

I also use an app called Chroma Doze from F-Droid, which can generate different spectrum noise. My only gripe with it is there's no "presets", or no way to export/import presents.

Agreed - white noise is usually too piercing for me, but the lower levels seem to resonate well with me (apologies for the pun :) )

I'm going to check that app out - thanks for sharing!

You’re on to something! The idea behind Double addresses a problem I‘ve been struggling with for a long time. The question is how to get it to take off - it needs scale and reach, network effects to really work well I believe. Maybe piggy back on existing communities?

Thanks! And stoked to hear the idea of Double can address that problem for you.

Totally agreed on the network effects point - that’s why we made the Double Communities and are focusing on growing those!

wtf? the Kia thing is so left field from cars that I thought this was some other company using that name along with the car company, but I saw the logo and realized it's the same shit.

What's going on?

I think car makers often do "surprising" marketing campaigns -- more often than companies selling other products. I would guess it's because buying a car is a very big purchasing decision for most people. You can't really sell them on impulse, to people who aren't in the market.

So car makers may rely more on advertising that builds their brand, rather than convincing you to buy a specific product today.

Building a toy app that people actually want to play with is a great way to get your brand name and logo visible installed semi-permanently on people (and their devices).

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