A few recent examples: Travis Kalanick vs the Taxi medallion cartel, Elon Musk vs a space industry that stopped innovating after Apollo (and to a lesser extent getting EVs over the adoption hump), Steve Jobs 2.0 (the return) vs ugly beige box PCs.
In all cases you have industries very set in their ways dominated by strong but stolid and conservative personalities and a lot of innovation being held back.
All the conquistador really has to do is gallop in and show what is possible. They have to execute well enough to do that. It doesn’t have to be excellence, but it often looks like excellence against a backdrop of mediocrity.
Take SpaceX for example. Old school NASA in the 50s and 60s or Lockheed Skunk Works in the same era were far more innovative. SpaceX looks superhuman today against the backdrop of an industry that had totally gone out to pasture.
Apple paired good industrial design with what is basically a polished consumer grade analog of a Linux desktop and looked revolutionary against ugly metal cans and chunky laptops running Windows. The iPhone was a bit higher on the innovation scale but also wasn’t wholly original, but damn did it cook when compared to flip phones.
But when you get past that disruption phase the conquistadors often fall down. We don’t get to see how Jobs would fare today because the torch was passed to Tim Cook, a solid operator. Musk is floundering with Tesla now that the EV market is full of strong competitors and it remains to be seen if SpaceX will hold it together. Kalanick’s Uber is a money bonfire but people still love it because Taxis suck.