Long ago, I worked on a popular dating app (maybe not anymore, but still top 5) and learned how they monetize "love" and "dating". Building features that claim one thing (marketing got it approved by legal) but under the hood work in a ridiculous way.

Worked on an e-commerce site for an extremely well known media company. Again, tech wise it was cool, but the way it worked and how the marketing and other folks talked about the audience and their schemes to extract $ from them was gross and disgusting.

Now I work in boring enterprise SaaS, but at least I know I'm actually helping our users do their jobs better. The job kind is boring af, the tech stack is lame, but that's fine. Every so often I'll be on customer calls and I love hearing them tell us that our fix or some new feature is wonderful.

I will never work for big tech or adjacent companies ever again. I want to be able to sleep at night and not be associated with psychopaths and people who care only about money at any costs.