What does it mean to earn money honestly? If I'm an investment banker, is that honest? Car salesman? International arms dealer?
Like it or not, the execution of EA is to make as much as possible without regard for the consequences of how you make it. The whole premise is that the ends justify the means.
What they really mean by "honestly" is in a manner that doesn't reflect poorly on EA, which is tangential to whether or not the money is earned morally.