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Building a Twitter clone is so trivial that it's basically become the new todo list app for people showing off any new web technology.

The value of Twitter has nothing to do with the product, and everything to do with the name and market share. For that reason, it's been almost impossible for any other alternative to call itself a real Twitter competitor.

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You could do a lot of things for 40 billion though. Same could be said about Tesla, building a car from scratch and mass producing is almost impossible, no way it could challenge the entrenched car makers. Yet look what happened.

And again, he overpaid, massively. Just to fire 50-90% of entire workforce and to lose a lot of Twitter's biggest customers due to his erratic behavior.

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