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For me the biggest breakthrough was understanding that this is not primarily a visual or audio medium, but an idea medium. This is why objectively poor video or scrappy / copied audio makes no difference to success, instead something deeper is being created and propagated.

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Yes! You are the only person in this whole comment thread who gets it. That makes me so sad. It makes me feel like I didn't do a good job communicating in this post.

Ha, thanks, but you did a great job so I sent it to many folk who have been sceptical or nonplussed on the topic.

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