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Comment by mfonda | Hacker News Reader

I'm exactly the target audience here--simple, blank (logo free) apparel is exactly what I like to wear.

That said, I would need to see the prices come down before I'd consider using it. I see the Signature Shirt is $12. For comparison, I recently purchased 6-pack of blank t-shirts [1] for $21 ($3.50/shirt), and found them to be excellent quality. I've ordered similar packs in the past for similar prices, and have always received high quality products. It would be hard for me to justify spending 3-4x per shirt AND a $70 annual membership on top of that.

Without the membership fee I might consider it, but I think it's simply too expensive as it stands. I do think it's a great concept.

[1] https://www.amazon.com/gp/product/B086L1PM8V

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Prices will come down with volume and scale, and we do sell more than shirts, we have jackets, flannels, hoodies, and shirts. Planning on adding more in the future as well. The 12.00 is pigment dyed, meaning the color will last longer and is more resistant to fading. We are coming out with a 6.00 shirt very soon, at 3.50 we found that the quality gets too low, almost like that of an undershirt, but in the future our prices will only get cheaper

We're experimenting with this, 2 options: 1. No membership, but higher prices (we may try this in the near future)

2. Membership with ultra low prices on clothing

With option 2 you actually end up saving more in the long run and its the same result.

Membership helps to run the business while passing all the cost savings to you, that's the main idea about this business model, but definitely open to experimentation.

Thanks for the feedback, really appreciate it!

I buy pretty nice clothes (though not super-high-end) but don't buy them very often (if you shop carefully and for quality, that's one benefit—it doesn't necessarily end up being cheaper than buying cheap clothes, but at least it's not anywhere near as bad as just comparing the prices would suggest) with the result that $70 is a pretty damn high percentage of my average annual spending on clothes, excepting years when I've picked up a suit or a couple pairs of leather shoes or boots. In a normal year when I'm just buying a handful of shirts and sweaters and trousers and such, that's probably like 15-20% of what I spend on clothes all year. Way, way too steep just to buy the option to buy clothes from a single retailer.

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