If you can’t be profitable on 1 unit, you won’t be profitable on 1 million units either.
Scale brings complexity, and complexity has its own cost.
Scale brings complexity, and complexity has its own cost.
I'm talking about physical products and/or services. Delivering a single package to an individual has a very real cost that doesn't really go down with scale.
If a bar had 1 customer only, it should price drinks so that the entire rent and salaries were covered by that 1 customer. Which is not how it works in reality.