Companies can try to optimize for profit, but too much focus on the bottom line corrodes just about anything else the company wants to do in the world. And ultimately, the most profitable companies are usually the ones who make a profit on the road of caring deeply about something else. (Eg, Steve Jobs' - who cared about making great products made Apple into a massively profitable company).
> The Purpose Of A System Is What It Does
A complex system will have a complex mix of goals. Some of those goals will be mutually contradictory. For example, some people in NBA obsessively want to maximise profit, while others are there because they love the game. If you take money out, the NBA dies. But the NBA will also die if nobody loves basketball enough to watch the games!
A healthy complex system will navigate its multiplicity of objectives well. For example, as a human I need food. And I want to get work done today. Maybe I'll take a notebook to the cafe. Or maybe I'll relax at the cafe so I'm fresh when I get back home. I don't let either objective override the other.
The criticism here is that the NBA is letting its objectives simplify. The needs of marketing are overriding the team's choice to have creme colored uniforms. Of course this is worrying to some people.
As long as we're talking about professional sports, players do definitely play them because of the ads. This is what pays pro athletes multimillion dollar salaries in the end - no matter what motivating lies they tell themselves (and get told by others), that is the practical purpose of the show they're putting on. Young athletes go through years of preparation, workouts, and practice with the expectation that some time afterward they'll get recruited to that sport's main league which will pay them enormous amounts of money in order to get out on a field and perform so that they'll attract millions of people to watch ads.
Most sportsmen are in it because they love competing and given activity. And lower salaries with less focus on advertising may make the activity itself better.
E.g. cycling where many pro races are shaped to be advertising-friendly first. The rest be damned.
And I’m sure athletes are just as complex as I am.
A friend of mine is fond of saying that we have 10 reasons for doing everything we do. We know 5 of those reasons consciously and we’ll only admit 2 reasons out loud.
For things like logos on jerseys, it doesn't really matter. It only has to be slightly inconvenient for most people not to want to do it, which is good enough for most advertising purposes. Public places of viewing like sports bars can't do it. Media pics will have that logo. People will even buy the jersey and carry the advertiser's brand around IRL.
So don't do it only because you want to see someone seethe, you'd risk being quite disappointed by their indifference!
The purpose of a system is what it does as a whole, even if (end despite that) one part of the system (e.g. sports viewers) would like that purpose to be different. A system fulfilling that purpose would be enjoyable by many, but it doesn't exist, and ads are a major irreplaceable part of the system that does exist - key parts of which are not only fans and casual viewers but also teams (and their budgets), players (and their salaries), and TV stations.
If we eliminate ads, you can say goodbye to many "free" services people take for granted now, or expect to need to subscribe to them for a monthly fee. Of course, that could work, but it'd be very different than what we're used to I think.
The fact that we are even able to have this very conversation to discuss the pros and cons of ad-supported models seems to point to the fact that someone can like an ad-supported business’ services while not liking ads, and it is not a ridiculous or nonsensical position to hold.
Anyway, it seems we’ve diverged quite a lot from whether or not you can be a fan of watching tv sports and also not like ads.
I think it's the same with pro sports: it's all about profit, so they're going to shove ads in there somehow. Sure, maybe you can buy a subscription and avoid the most annoying ads, but you're not going to escape the embedded ads: sponsor logos, digitally-inserted ads, etc.
If you just want to watch sports without ads, the only way is to watch sports that don't have a profit motive, which excludes professional sports.
Maybe I'm a unicorn here (it would be surprising to me given the number of people working on ad-blocking tech, but who knows) but I truly, sincerely do simultaneously like ad-supported content and do not like the ads, and am happy to pay creators directly through subscriptions and use technology to otherwise get rid of them.