Our main competitive advantage against the players you've mentioned is just that - our bet is that Deep Learning will overtake traditional BI workflows (especially with >90% of data generated today being unstructured), and we've been preparing for it. Traditional "BI datalakes" are pretty inefficient when it comes to storing the data specifically for deep learning workflows. They currently also lack an entire suite of key features (visualization for those data types, query engine based on tensors, etc.) to be able to successfully convince the potential users.
As a matter of fact, we're seeing not only adoption from AI-first companies/startups who are building their infrastructure from the ground up, but mature companies who are hitting the limits of the traditional setups.
Keeping that in mind, we're working on making the onboarding for such companies much easier, so their cost of switching to a more efficient/performant setup is much lower.
As for Databricks specifically, we see them more as a complement, rather than a competitor.