Bad reporting right here. If you look at their stock chart this is far from an unusual movement. In just the last six months they’ve had several drops of 5% and at least one 10% drop. This is more than just bending the meaning of “damage”, long term investors won’t even notice and day traders will see this as the opportunity it is.
> By Friday morning, Lilly stock had dropped by more than 5% from the day before. The Twitter stunt pulled down the stock price of other diabetes drugmakers, including Novo Nordisk and Sanofi. Lilly’s stock has yet to recover and, on Monday morning, remained down more than 4% over the past five days.
the funniest part is when you actually follow that stock, you know why it's down, but then you read someone's twitter and they think the stock's down due some campaign or tweet :)
> Not everything is about Twitter!
Ads may have gone down for a number of factors, may also include the fact that Twitter is not really in a place that is good for advertising due to enormous amounts of hostile users
The "damaging tweet" in question was gone long before the stock would've been in a reasonable timeframe to "react" to it.