Why so many of these content-less posts on HN front page lately?
there is always value in that
[edit- regarding issue of straw man perception] The issue is that nobody who makes beautiful novelty thinks their own work is beautiful novelty. (So nobody will appear in favor of it, even if they make it.)
So it's not quite a straw man. Everybody agrees that a certain type of thing is bad, but nobody thinks they themselves are responsible for that thing.
I suspect the author has some specific start-ups in mind but didn't want to call them out. Why have people be distracted by the drama of him dissing $startup in a blog post when he really wants people to ponder a more big picture idea?
"Beautiful novelty" is the phrase he used to describe "pretty (but) shitty" start-ups (another phrase in the post).
I’m guessing people who think that looking pretty (which is not the same as having good design – though the author of this text seems to believe so) is all that’s needed are really out there. Some. Maybe. I don’t know. But that doesn’t seem to be a view embodied in any way on the website he was linking to and specifically saying he was responding to.
I can’t find the arguments he is responding to on the website he says he is responding to. I think that’s kind of important.
I imagine that beautiful novelty, like beauty, is subjective and something not everybody would agree on a case by case basis. Though I bet most people have seen a site that had no flaws, was stunning (and yes all you designers- i know it's not just visual, it's interaction, etc) but still didn't convince your head or your heart.