The main problem is it came about 20 years too late. Anybody writing libraries in C++ today either use C linkage or ship multiple versions.
And with the introduction of WinRT extensions, it got even richers.
Naturally one can try to call COM via C, and there are some COM APIs that offer C versions of them, however the tooling is already bad enough for .NET and C++ devs, doing it from C only for masochits or people that are religiouly against productive tooling.
I wish I could find that blog or whatever it was again.
This book has a Windows game, with DirectX, written in Assembly,
https://www.amazon.com/Programming-Tricks-Trade-Premier-Deve...
It is how I often provide APIs that need to work across (many) compiler boundaries. It is not standardized or anything, but de facto reliable on Windows.