Yep, because the secret is simple, not easy. Whereas people want to find some high-tech wunderwaffen arcane diet that will be hyper complex but easy to follow and will lead to effortless results.
There was this documentary on yt[0] where a fitness model gained lots of weight on purpose to lose it, and even he had mood swings and initially had problems with following his diet regimen when it was time to lose the weight. But point still stands, if you stick with the diet your weight will drop.