You just claimed to know how it works and that your opinion is correct.
Maybe you could provide me with an example of a brand losing sales because of one of these negative associations- before the media had noticed it and brought it to the light. Surely if it's common practice for brands to stop advertising on media that are "uncool", there must have been events in the past that have taught them a lesson. Curious if you know any.
No I didn’t. This is easily googled and not a matter of my opinion. You don’t need to take my word for it.
> Surely if it's common practice for brands to stop advertising on media that are "uncool", there must have been events in the past that have taught them a lesson.
That doesn’t logically follow. It’s simply about avoiding negative associations. Brand damage is hard to repair, so brand advertising by established brands tends to be conservative - I.e. they don’t advertise in questionable places and wait for the damage.
Brand marketing is about building associations in peoples minds. Again - don’t take my word for it - do some reading about branding.