It's nice that they allow off-migration and don't lock your community in.
https://masto.host/the-25-percent-commitment/
We will likely migrate to our own cloud setup once size gets stable.
I’m in Australia and a lot of people have moved from Twitter to a server called aus.social, so if I was going to tell friends or relatives to get on Mastodon I wouldn’t probably direct them to sign up to that specific Mastodon server, not just say “you should use Mastodon” and then expect them to work it out. That one has a lot more rules than the infosec ones though.
However, you can have large general purpose instances which do not have to depend on federation to deliver the value of a network like twitter. Additionally, mastodon itself has grown by leaps and bounds in making the UX easier for the average user familiar to twitter/facebook.
I think its only a question of time before you have large general purpose mastodon instances where users dont have to grapple with federation and the UX becomes familiar for the layman. But at the same time there is space for smaller community focussed instances if someone wants to take their tribe with them.
Quoting someone sad
Warum retweeten alle aus Twitter? Das ist, als ob man sich von einer toxischen Freundin trennt und dann nur noch von ihr erzählt
I hope they can handle it well.