This will not be a real option for IOT.
For what they are trying to claim is the target, I'd either use a PLC, or to your point, i'd mount a raspberry pi or embedded arm device.
As you say, the raspberry PI i understand - people need something to drive HMI/etc that isn't the horrible mess that most automation providers provide.
They want something to just hook a camera up to and not worry about spending 2 years writing codesys drivers or whatever.
This is trying to tread a middle ground, but the middle ground has better options - industrial PI with builtin PLC support, for example (https://www.industrialshields.com/industrial-plc-raspberry-p...)
That's because Arduino is sort of the worst of both worlds - they are actually horrible at pretty horrible at WiFi. Bluetooth i haven't tried in a while but it was also really bad. They are okay at I/O, but nothing is guaranteed in a meaningful way.
So as an option for IoT, it sucks.
At a slightly higher level, NRF does a much better job of producing rock-solid devices and ecosystem that can do bluetooth/wifi well, and throw in I/O.
At a lower level, everything equally sucks at wifi/bluetooth as this thing.
Minor nitpick just because I want them to be credited properly. nRF is the product, nordic semiconductor is the company.