This will not be a real option for IOT.
For what they are trying to claim is the target, I'd either use a PLC, or to your point, i'd mount a raspberry pi or embedded arm device.
As you say, the raspberry PI i understand - people need something to drive HMI/etc that isn't the horrible mess that most automation providers provide.
They want something to just hook a camera up to and not worry about spending 2 years writing codesys drivers or whatever.
This is trying to tread a middle ground, but the middle ground has better options - industrial PI with builtin PLC support, for example (https://www.industrialshields.com/industrial-plc-raspberry-p...)
That's because Arduino is sort of the worst of both worlds - they are actually horrible at pretty horrible at WiFi. Bluetooth i haven't tried in a while but it was also really bad. They are okay at I/O, but nothing is guaranteed in a meaningful way.
So as an option for IoT, it sucks.
At a slightly higher level, NRF does a much better job of producing rock-solid devices and ecosystem that can do bluetooth/wifi well, and throw in I/O.
At a lower level, everything equally sucks at wifi/bluetooth as this thing.
Minor nitpick just because I want them to be credited properly. nRF is the product, nordic semiconductor is the company.
I agree the BLE/WIFI in the industrial space is a hilariosu mess, but Arduino is actually much worse at both - libraries like wifimulti_generic exist because there is no true standardized API that is useful enough, and wifi itself is fairly unreliable on lots of arduino devices - it's very easy to get them to crash just using the standard APIs.
I assume this is just arduino-in-din-rail format with other words on top. I would not say anything about "industry IOT" if i was them, nobody is going to use it in the industrial space.
As for me, as an industrial controls professional, I welcome these new solutions, they're another tool in my toolbox. It's up to my engineering decision to evaluate the proper usage of tools.