"the brand image" of twitter, lol, go on
To be fair. This happened with Musk’s (and others) real account too.
https://www.nytimes.com/2020/07/15/technology/twitter-hack-b...
I'm addition, it remains a significant platform for informal celebrity and corporate announcements.
People in tech are pretty bearish about Twitter these days (myself included), but there are clearly a significant number of people who believe otherwise.
I haven't came across any one that thought most of Twitter was good. It's a cesspool of cancel culture and hatred.
There is room for both to be true: most of Twitter (content) is a cesspool, and yet it still is great place id you take care to curate the accounts you follow.