haha that's definitely a big component of it all.

But the engaged clickable web is anyways dead. This post is a static HTML file hosted on IPFS with no back links to my carefully curated blog and media presence. No branding. It's because I've accepted that people's bullshit-radar is sensitive towards overly optimized engagement content. Rather I want my text to be read and those that care will anyways online-search me. It's not my idea btw. The web has reached peak clickability: https://tedgioia.substack.com/p/has-the-internet-reached-pea...