Here's the posting on Scott Hansen's blog about the making of the original Jotly video. Quite inspired, although I shudder to think what would happen if Jotly actually proves to be a success. I'm not ready for anti-marketing copycats.
http://blog.iso50.com/25994/jotly-share-everything-with-ever...
Incidentally, Scott Hansen is also the guy behind Tycho Music. I just love unexpected connections like that.