Unfortunately even the most prolific and very successful CEOs and management in our industry often fail to understand this.
A couple years ago I was rejected from a 3rd round interview for a very large company that should have known better for the primary reason that my "coding challenge" exercise didn't meet an arbitrary lines of code minimum, despite meeting all of their requirements.
And of course we have the recent example of a certain chief Twit firing engineers based on LoC.