TL;DR Please
His ability to make decisions and ensure things got done is admirable. I've been involved with far too many business folks who you have to hand-hold through every step of a project only to have them be spineless and scared of making decisions. This account validates my assumption that a significant reason that Jobs was effective was because he could commit to a strategy. Far too many companies can't because their strategy is being dictated to by short term stock pricing.
1. They'd hate each other
2. The other would have laughed at that joke.Your summary is mostly good, but this one statement is totally incorrect as a summary of what the article said.
According to the article, Jobs thought the concept was great but was hesitant to run it because he was afraid it would invite too much backlash due to him already being seen as an egotist.
There's a huge difference between that and saying he hated it.
Siltanen has the _core_ of a great idea, but without polishing, polishing, polishing - it likely would never have grown into the memorable campaign that it became.
Luckily, Clow as able to work with Jobs - and didn't give up as quickly as Siltanen did.
It's a fantastic article. Reading the "TL;DR" version will never give you the same experience.
It's hard for me to devote the time to a 4,000 word article (or whatever this is), but if it's going to be worth it, I'll do it.
The TL;DR version here has convinced me to go back and give this a read later, when I have time to give it my attention.