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isnt is somewhat like event tracking and funnel analysis that mixpanel provides.

They do provide a fair bit of flexibility of slicing and dicing of data as well in their UI

Yes, they indeed provide comprehensive UI to slice and dice the clickpaths. Our goal is to build flexible and fast API to enable creating custom reports and dashboards.

We also envision extensibility with custom functions and datasets so people can do just about anything with their clickpath stream, including mashing it up with their data.

I feel the data analysis in the most efficient way and to learn from the data is the most important aspect to grow.

You have mentioned in the point 2 that "We do heavy-lifting of event collection and pre-processing to enable fast and flexible queries powered by map-reduce." I guess the event collection will be based on some Javascript call. If that is so, do include the flexibility to attach some properties with the event.

Certainly. We have the ability to attach custom attributes to events and then segment by them [1]. We envision both backend and frontend ways to attach attributes. With frontend they could be set by JavaScript in the page. In backend we have plugins for popular platforms in works.

[1] http://infunl.com/#split

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