If it doesn’t make money there should be some strategic importance. Phil is arguing that targeting Android users has neither financial nor strategic benefits.

It’s bad business practice to put energy towards something that doesn’t serve your mission because you lose focus and discipline.

For the things they do invest in, Apple puts a lot of energy in the user experience because they believe that there are business benefits to doing so. This is true of most well-run companies. Generally speaking, our economic system works out well because the incentives of businesses align with the incentives of the consumer.