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"In January 2004, President George W. Bush unveiled plans to send astronauts to the Moon in 2015 and shortly thereafter to Mars."
I remember when GW announced this. I had friends and colleagues who said things like "Wow. Maybe I should go work work at NASA give all the exciting stuff that will be going on there." Guess it didn't work out that way.
(In fairness, NASA did a lot of OTHER cool stuff in that time frame. Just not sending people to the Moon/Mars).