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Comment by paxys | Hacker News Reader

A 145 year old pasta company just published open-source 3D printing models, Arduino circuit layouts & code and a bluetooth-enabled smartphone app on its website, that too with a decent sized marketing push. All so that you can build an overengineered kitchen timer from scratch in your bedroom. This is exactly the wild future I imagined as a tech enthusiast building cheap PCs two decades ago.

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It wasn't Barillas idea. Looking at the quality and stuff used it was most likely thought up by a "Creative Technologist" in an ad agency with the sole purpose to win awards.(...and some PR but trust me it was done for the awards.)

Barilla is a corporation. It's unable to do anything by itself since it's a legal construction and not sentient. Instead it bribes humans into doing its bidding for it.

I don't think it matters which humans are paid and how, does it? Only that it did actually pay for this stuff.

What does it mean for something to be a company's idea? The company isn't sentient, it's always a person or group that has the idea. If they have it while in the pay of the company, it's normal to say it was "the company" and would also be valid to credit the human inventor, but certainly a less relevant headline when discussing it in the context of a company's promotion

I'm okay with a corporation outsourcing and financing these kind of projects

I'm not exactly sure what point you're trying to make.

I think they're just clarifying that it was not the 145 year old pasta company that had the idea, did the engineering work, etc, which may not be lost on GP

This is their ad agency I think: https://www.publicis.it/

I agree, it's just a marketing stunt, the hardware device is simply useless and probably its manifacturing alone is responsible for much more CO2 than you could save passive cooking your pasta for a long time.

Granted, this is if you use it with its "environmentally friendly AAA batteries"!

Agreed. This has instantly become one of my favorite examples of software eating the world.

Cyberpunk isn't (fully) here yet, but until then at least we can tide ourselves over with pastapunk.

Yup. What a time to be alive.

That part is tongue in cheek. Cute and smart.

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