I’m also in the process of moving from Twitter to Mastodon, albeit I have very few followers on either. As such, I found it both interesting and useful. I imagine he does want engagement and wants to get it from Mastodon instead of Twitter.
It's just another salvo in the culture war - from this point of view, a management change in a major SM platform is pretty significant, especially when that platform was openly biased in one direction. So you have the usual noise, which has absolutely nothing to do with Twitter as a product or company.
I wonder of Bezos will try using AWS to fight it now. Like it appears they did to stop Parler.
It is Friendster.
It is MySpace.
You just don't realise it yet.
(Disclaimer I have a Twitter account that I use to post stuff)