If one person in a boardroom says Elon is this or Kanye is this we can't do business with him and if you don't agree with me then you are labeled as them. So everyone falls in line out of fear of being cancelled.
You really think Adidas wanted to lose 40% of there revenue because of a tweet. They don't care what Kanye tweeted they would keep him if they knew they wouldn't get cancelled.
It's detrimental to society because it is just the beginning and will be used as a tool for people to get what they want which isn't always going to be good things in the future.
What ever happen to business is business. It's now turned into companies running social justice campaigns out if fear. I mean really were talking about things that are not that big of a deal.