> Netflix owns nothing.
Except for customers and a well known brand.
Except for customers and a well known brand.
There's nothing keeping a customer from jumping ship if Amazon creates a similar service at the same or lower price. There's no contract, no setup fee, no hardware that becomes useless with a new provider. They own nothing that's worth buying at anywhere near their current valuation.
Amazon Prime gives you unlimited access to a large part of their video catalog. For $79 a year instead of Netflix's $7.99 * 12.
I believe Amazon is simply using this as an opportunity to learn the ins and outs while also ramping up their capacity to stream.