Netflix owns nothing. Any exclusivity is small and worth very little. There is no value there. If you're a streaming customer, there's nothing keeping you with them once someone comes out with a competing service at a lower price.
Netflix is a distributor that can easily be replaced by any of the big guys: iTunes, Amazon, Microsoft, etc. If Verizon wants to get into this game, they should partner with a big guy who can build the distribution network for them.