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Because most of Amazon's profits come from AWS (74%). So I would say it's more like comparing Google or Oracle to Apple than you think.

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Not only this, but, critically, there is now an entire *industry* devoted to preventing cloud-provider lock-in. You can't throw a penny into an SF crowd without hitting someone working on this.

Because capitalism is efficient, and because there are lots of dollars chasing the Lock-in Problem, and moreover because AWS is the market leader, it has an enormous amount to lose. Even if 0.5% of the aforementioned startups succeed in reducing dollars lost to lock-in by (say) 10%, on average, that's billions that AWS stands to lose. (By my armchair math)

The market prices these risks in.

I worked for a company that claimed to do this. The secret was instead they locked you into their company. You had your full choice AWS, GCP or Azure... Which only worked through their web portal and infrastructure, which was entirely hosted on AWS anyway.

Yes :D

It reminds me of this:

https://www.atlasobscura.com/articles/butterflies-parasitic-... "These Butterflies Full of Wasps Full of Microwasps Are a Science Nightmare"

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