Problem is now I've already done my time in the Makefile trenches there's little incentive in me re-learning another systems lang and having to compete with lots of smarter people, with more Rust exp, for jobs whilst giving up all my arcane knowledge of CMake and friends.
Rust being popular atm is great for C++ if I'm honest as it siphons away a new gen of systems programmers over to another lang allowing me to sell my dark services for more coins.