"Consumers".

This is the difference between "consumer" and "customer".

A customer has control over their money. They make choices that benefit themselves and producers must compete with one another for their money.

A consumer is just somebody whose job is to not only eat the shit shoveled at them, but work their ass off and live in debt for the joy of eating it.

But, don't worry, the government will step in and give you "consumer rights" and protect you. Lol.