How did the term "full send" come about? Why is everyone saying it these days?
How did the term "full send" come about? Why is everyone saying it these days?
First time I heard it I was near the bottom of the UC Santa Cruz trails into Highway 9 contemplating this section called "the poop chute" which gets steeper and rockier until you hit a 2-3 foot drop among boulders and the only solution is to have enough speed that you end up in the road. And by "the road" I mean the apex of a blind hairpin turn of Highway 9.
I had been out of the sport for 20 years but kept riding road and my buddy got me back in with a sweet deal on a YT Jeffsy we kitted up with spare parts from all his friends. Carbon everything. A bike that did not exist in any dimension when I stopped riding.
Well, this was probably my seventh or eighth weekend trying to negotiate this chute and there are these 17-20 year old kids at the top and I ask them how to do this. And this guy, with all the confidence of Santa Cruz and youth says, with a big, easy grin, "Yeah, it's just hang way back and full send." And I looked at him. And I looked at the chute. And back at him. And my brain, married with two kids, was like "I see. Ok." And I did it.
Full send. Was exactly what my brain needed to think. It works weirdly well.
But skateboarders do sometimes say "full commit" or something like that.
> Nelk is known for popularizing and later trademarking the slang term "Full Send" (stylized as FULL SEND) which Forgeard defined as meaning "any activity you do, give it your absolute best".
The first and most common explanation, is that when a film crew working with an extreme sports athlete would successfully capture a moment on film, they would mail the tape in to the film editor or marketing department - literally send the tape. So when they were doing lots of takes, before rolling the cameras everyone would encourage each other to "send it this time".
(The term "beta" referring to detailed description of a location or technique, came about similarly, as it refers to passing around a literal Betamax tape of another person performing that stunt or rock climb)
The alternate explanation is that it is simply short for "ascend", as in exhorting a rock climber to "ascend it".
"Send it" has been in use in sports for awhile, and the usage is literal: cause the thing to go, and from that point it's between physics and whatever god(s) you pray to. Typically used for the act of passing/shooting.
"Full <thing> mode" has also been in use for awhile, meaning an extreme or complete version of a tactic or state of being.
Combine the two, and you get "full send mode", where you make a move that completely removes your control from that point forward.
Then you drop the last word for brevity, and you have people going full send.
It was one of those things that after hearing it, it just made sense. I probably heard it elsewhere before that, but I just always remember Larry Enticer cementing it. (I'm not sure about the date on that video. I remember seeing it a long time ago.)