For me, I find its largest value for things like journalism. Being able to know it's the real reporter, and not a parody account. That's not a "brand",it's not "PR", nor is it an "influencer". The value is to me, the consumer.
It's pretty easy to buy-in to all journalists being influencers, but it leaves open the question how do we make sure all influencers aren't journalists. What code or standard do journalists adhere to to elevate themselves over baseline influencer, broadly speaking. That's an open question and one I hope gets answered eventually...