Groupon salesforce surely sold them stories on how great it is, but at the end of the day there is no excuse for not doing your own math. I suspect many "Groupon drove me out of business" stories are simply a way to blame someone for the overall business failure. Might as well say "it is due to economy" or "changing neighborhood demographics" or "to spend more time with family" or really anything.
EDIT: When I say "blame" I mean anything listed as a "reason". People often like to be indirect when they do the blaming.