Wait I'm confused. I remember reading a bunch of reports about how China started blocking TLS 1.3 because of encrypted SNI (eSNI) years ago?
The current iteration of ECH is designed to be GREASEd which means browsers might just always do ECH with dummy values regardless, so either you block or you don't, you won't be able to selectively block ECH. This doesn't magically prevent the Great Firewall from working but does mean specifically host matching is degraded as intended.
Funny enough the children's "telephone game" is, in many Commonwealth countries, apparently called "Chinese whispers," at least according to my Londoner colleagues.