Apple and Microsoft are much more mature companies than Facebook is. Microsoft had major restructuring a couple of years ago. And I think Apple also had some major reforms internally around 2015-16 to make its operations more efficient. Apple accumulated a massive amount of cash over that period.
I am not as much into it anymore as I sold most of my holdings near the end of the pandemic. So maybe things have changed since then.
Netflix is another company I have serious questions about. Not sure about their current situation but around 2017 when I looked into them, they were essentially a company that sells you a dollar for 99c. Their ratio internal content/external content was not high enough which meant they had massive recurring licensing costs which they funded by a mix of subscriptions revenue and debt (a lot of debt). The story was that that would be ok once they reached ‘scale’ as costs would be the same but they would have more subs. In my opinion that logic is flawed since presumably the cost of the licensing deals will also rise as more players entered the market and content holders got less money from traditional sources (because everyone uses those subscriptions services now). Netflix made sense when they were able to buy the content for cheap because they were niche.
My opinion of course. Im just a random dude on the internet.