This will set a precedent though. Once they start taxing boosts they are just a couple moves away from taxing any kind of Ad buying.
What’s worrisome about this is that Apple is using it’s dominant position to possibly tax every transaction that happens in their ecosystem.
In a couple of years they could demand Amazon, Uber, DoorDash, etc. to pay fees too. Perhaps not 30% but they could certainly add a 3% fee to all those transactions. Something that looks reasonable to the public opinion and yet something that’s fundamentally fucked.
This is Apple operating like the IRS for their profit.