Not even remotely correct. It is definitely not a marketing term. HDR is set of specifications and formats for capturing, storing and displaying visual data with a higher than "Standard" dynamic range. It basically carries more data and it requires proper color management. It has to be supported by relevant drivers and the display server. Right now there is no way to view HDR content (video, photos or games) under Linux.
If you are interested; there is some effort going on to enable this but it will probably take a couple more years.
https://gitlab.freedesktop.org/wayland/wayland-protocols/-/m...