I’m amazed a car manufacturer could resort to these games. If they want to increase profits, why not just focus on customers and give customers what they want?
I recently tried to purchase a luxury SUV and after 8 months, I gave up. I wanted a model with a specific color and options, all these things were clearly advertised on the manufacturers website if you looked at the specific vehicle’s page.
No car dealer had the vehicle on the lot in this configuration. Every single one of them pressured me into purchasing what they already have, and paying a $3K-$4K mark up over MSRP. I tried contacting the dealer directly, and they simply told me they can’t help me, period, and my only option is to talk to the dealer.
Meanwhile the dealer told me that even if I can find another dealer in the state who is willing to sell the exact vehicle without the mark up, this dealer has first pick on any new allocation, because they sell the largest volume, and they’d make sure they get the vehicle and not anyone else. So… the manufacturer doesn’t care, and the dealer doesn’t even hide their slimy tactics.