Launch a 500$ category laptop, say 3 gens old. That would soon be M1. Won't be very profitable, but a direct competitor to the typical crappy Windows low-end laptop.
Yet it's so much better in performance, security, battery life, total lifespan, etc. Double down on making it idiot-proof. Optimize the onboarding experience for ex-Windows users, including prominent placement of alternatives for popular W32 software. Make sure Office works well, and so on.
I would admit that it would take many years to make a dent, but there's no rush to it. Windows seems a sitting duck. Nobody, including Microsoft, seems to care about it.
Edit: oh yes, forgot about gaming.