The difference doesn't make it objectively better for you, or even better tasting.
But in a world where the phenomenon of olive oil adulterated with other oils is well documented[1], it's a legitimate question to ask why the small batch oil tastes different from the big box version.
1- https://www.epicurious.com/ingredients/seven-ways-to-tell-th...
Another Middle-Eastern staple that fits this trend is Hummus. I have never had store-bought that tastes the same as fresh (I mean fresh fresh, boiled properly from source, not from canned chickpeas)
That said, I do think the parent is also right. Plenty of people are virtue signaling because it's trendy, not because of the actual difference.
It’s not virtue signaling. It really sucks. Next time you are in SF, or somewhere where Ritual coffee has shops try an espresso from them(the Sweet Tooth preferably).
You will be blown by the difference in taste. I get that some people don’t care for it, but I don’t it’s virtue signaling to do.