Counter-question: did you really think the free market was actually working for the consumer ?
A free market relies on multiple points:
- consumers are rational
- consumers have time and energy to compare alternatives
- alternatives exist
- it is essentially free to create an alternative, and alternatives take 0 time to become mature
- consumers have enough money to buy exactly what they want
None of those are true. Consumers aren't rational, or else there wouldn't be a multi billion dollars ad industry whose point is exactly to instill artificial demand. Consumers have too little free time to spend on chores, family, going out; they won't spend a weekend spreadsheeting a smartphone. The last competitor to the current duopoly failed because it didn't gain traction, and it was a multi billion dollar company. The income inequality keeps rising, people have to make a choice between paying rent and buying a new smartphone.
The free market has always been a fable. The whole economic system is not geared towards maximization of consumers' quality of life but of shareholders' profits. A barely working, ad-ridden, slow as molasses smartphone that prints money just by being turned on is the expected outcome of those incentives.