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Advertising isn’t the problem - it’s how and where it’s presented and how that influences the rest of the system.

As Apple continues to deploy ads across their platform and where they “stop” will be a good indicator of their current taste and if it survived their long expansion without Steve Jobs at the helm.

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> it’s how and where it’s presented and how that influences the rest of the system.

1. I use my computer when I'm working.

2. When I'm working, I don't want to be distracted.

Where does that leave Apple's ad business?

Nowhere good really. If they force through into the space, rather than (for example) limiting themselves to boosted App Store listings, that would be clear indicator to me that their internal priorities have shifted and would be a signal to begin migrating off of their ecosystem.

I am still waiting to see any company that goes into the advertising business ever deciding to stop at some point.

Yes, I agree and its a significant concern I have. If this occurs, it may be quiet some time before we see another company able to cover this use case.

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