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It's also not clear what's better. Is Ultra better than Extreme? Or is Max the bestest one?

Absolute? Is there a marketing chart for "holistic taste profile" along seven dimensions?

From what I learned from USB committee, Super > High > Full > Low

When in doubt, they can turn to the simpsons who addressed this?

https://www.youtube.com/watch?v=9STeegpxSb0

You underestimate Apple marketing.

If once you start down the marketed path, forever will it dominate your destiny.

Product marketing leads to gratuitous differentiation.

Gratuitous differentiation leads to indifference or hate.

Indifference and hate lead to suffering.

Apple almost died when it went down this Yodaean path. Windows laptops went down this path to the Dark Side.

Hopefully Apple will return to the light side.

Hope is like Sun Microsystems. If you only believe it when you see it you'll never make it through the night. It took over power at Sun. As the marketing was charged, Sun was drained until it disappeared.

Everyone markets. It's just whether they accept its importance or not.

M3 resets the modifers