Google released three different video codecs in the span of 6 years, and expected everyone to jump and support them, even in hardware.

Now that's abusing market position.

Timeline:

VP8: 2010

VP9: 2013

Google: we're going to slow down the release of new codecs to once every 18 months

VP10 became AV1: 2015

For some reason they've stopped, but I wouldn't put it past them to continue with fire and motion again.